Mustang Joe Posted June 7, 2006 Report Share Posted June 7, 2006 BusinessWeek has an article on "halo" cars being offered by different manufacturers. The GT500 is #5. There's a "read the story" link on there that you should also click on. Link to comment Share on other sites More sharing options...
lawdude Posted June 7, 2006 Report Share Posted June 7, 2006 That Avanti sure brought back memories - never owned one, just liked the way they looked when introduced. Link to comment Share on other sites More sharing options...
JETSOLVER Posted June 7, 2006 Report Share Posted June 7, 2006 link down Link to comment Share on other sites More sharing options...
svtbird91 Posted June 7, 2006 Report Share Posted June 7, 2006 The Idea of a Halo vehicle is both important and necessary to showcase the quality , performance and sometimes luxury of the products of the manufactuer . It is a way of sparking new interest and excitement in the brand. A magnet to bring in new customers and past customers to look at what they are producing . The article does mention that the manufacture is taking a risk ,in that if the vehicle doesn't live up to the hype it could have the reverse effect and turn people away. What the article fails to mention is how the" Dealers greed " has quenched the customer excitement on the cars like the T- bird and the GT and others and has turned many away who would have bought one, thus sending those potential buyers away disgusted to spend their money elsewhere,probably to the competition. So in the end Dealer greed efectivly kills the goal of the "Halo vehicle" which is to pull customers into the showroom and lend new credability and excitement to the brand. Link to comment Share on other sites More sharing options...
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