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Ford Mustang Nabs Three Quality Awards

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Ford's Mustang, shown here in the 2008 model, continues to offer pony car performance and quality. For more information, go to Fordvehicles.com. StangsUnleashed.com (Dearborn) - Taking after such steeds as Secretariat, Seattle Slew and Affirmed, Ford's iconic pony car came out on top in three major consumer surveys sponsored by J.D. Power & Associates. All three surveys -- the Initial Quality Study (IQS), the Automotive Performance, Execution and Layout (APEAL) Study and the Vehicle Dependability Study (VDS) -- chose Mustang as the leader in its mid-size Sporty Car segment. "That's fantastic for us," said Paul Randle, chief nameplate engineer for Mustang. "We feel very proud that our iconic nameplate, which is known for power, performance, value and styling, has received these three awards this year." In early June, the Mustang galloped to an initial quality model segment award in the IQS report, which measures problems per 100 vehicles as reported by customers after three months. The Mustang joined the Mercury Milan, Lincoln MKZ, Lincoln Mark LT and the Mazda MX-5 Miata in sweeping their segments for top honors in the IQS, making Ford the only company with five initial quality winners this year. In late June, Mustang backed that up with a top ranking in the APEAL study, in which customers rated their delight with the design, content, layout and performance of their vehicles after three months of driving. And late last week, the Mustang earned the top ranking in its class in the VDS report, which measures the quality of three-year-old vehicles as reported by customers. Randle said the three awards validated the work of the Mustang team, from design to manufacturing. "That two awards were for fundamental quality and that the third was for design and execution really reinforces the point that our focus on attention to detail and improving the breed for customers every year is a part of our DNA," said Randle. "This just shows why Mustang is the leader in the sports car segment," agreed Killol Bhuta, Mustang marketing manager. "The quality team at AAI (the AutoAlliance International plant in Flat Rock, Mich., where Mustang is built) and everybody involved in producing and manufacturing this beautiful vehicle has done a superb job. Their efforts are paying off," said Bhuta.

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