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Bob Bondurant Wins New “Carroll Shelby Spirit” Award Presented In Honor Of His Achievements


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News Release


Media Contact: Scott Black | 214.520.3430 ext. 303 | sblack@tprm.com



LOS ANGELES – March 12, 2015 – Bob Bondurant, who was an integral part of the 1965 Shelby American FIA World Championship team, became the first recipient of the “Carroll Shelby Spirit” award on Saturday, March 7. The award was presented by Carol Anne Conway, Carroll Shelby’s niece during the 8th annual Shelby Bash in Las Vegas. The award honors the achievements of people who embody the same passion for performance as Carroll Shelby.


“Presenting the award to Bob Bondurant in the home of Carroll Shelby was a special moment,” said Joe Conway, Co-CEO of Carroll Shelby International and CEO of Shelby American. “We know Carroll would have wholeheartedly approved of honoring Bondurant with this award, as the two of them are cut from the same cloth. Both were racers, teachers, mentors and businessmen. We only wish Carroll were here to present it to his dear friend, himself.”


Bondurant joined the Shelby American racing team in 1963, which led to a season in Europe and competition for the FIA World Championship. Paired with Dan Gurney in 1964, Bondurant won the GT category and took fourth overall at the wheel of a Daytona Coupe at Le Mans. He scored valuable points in eleven races the next season when the Shelby American team became the only American manufacturer to capture the GT class FIA world championship.


Bob was forced to take a hiatus from racing after the steering arm broke during a race, launching his car into a dirt embankment and rolling eight times. Faced with the possibility of never being able to walk again, Bondurant decided to use his expertise in a new way. Today, Bob is the CEO of The Bob Bondurant School of High Performance Driving, where he instructs others on the passion he’s spent his whole life perfecting.


“Carroll Shelby was a renaissance man with interests in racing, aviation, auto manufacturing, philanthropy and even the food industry,” said Neil Cummings, Co-CEO of Carroll Shelby International and CEO of Carroll Shelby Licensing. “He believed that innovation, ambition, hard work and sacrifice would lead to success in every pursuit. The ‘Carroll Shelby Spirit’ award will go to those who share those traits and pour their hearts into their chosen purpose. Mr. Bondurant truly personifies that spirit.”


The “Carroll Shelby Spirit” award was designed to kindle a desire for excellence by recognizing people who achieve. Working with organizers at events that cater to Mr. Shelby’s interests, it will always be awarded to someone who displays exuberance, character and most importantly, enjoys a high octane lifestyle. The 60 pound bronze statue of a stunning Shelby Cobra was designed by Rick Hadley. Carroll Shelby International plans to bestow the award annually.


About Carroll Shelby Licensing

Auto manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. A pioneer for modern automotive licensing programs, he began licensing his name and designs for various products beginning in the 1960s. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189 or write CSL at 19021 S Figueroa St., Gardena, CA 90248, or visit carrollshelby.com, shelbylicensing.com or carrollshelbyinternational.com.



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