mach1fever Posted July 14, 2006 Report Share Posted July 14, 2006 Post subject: BIG NEWS FROM FORD -------------------------------------------------------------------------------- This is the biggest news coming out of Dearborn: 7/13/06 To: All Ford and Lincoln Mercury Dealers Subject: Ford Cuts Its Own Path With Best Warranty, Roadside Assistance Package of Any Full-Line Auto Company Ford Cuts Its Own Path With Best Warranty, Roadside Assistance Package of Any Full-Line Auto Company Dearborn, Mich., July 13, 2006 - Ford Motor Company (NYSE: F) will significantly increase the powertrain limited warranties and roadside assistance programs for 2007-model Ford, Lincoln and Mercury vehicles as part of an accelerated product plan that includes more standard safety equipment, new technologically advanced engines and transmissions, wider availability of technologies like all-wheel drive and straightforward pricing that helps improve resale values. Ford cuts its own path with bold designs, more standard safety features, straightforward pricing and now the best warranty and roadside assistance packages of any full-line manufacturer. No-deductible, fully transferable powertrain limited warranty on 2007 Ford and Mercury vehicles is now five years or 60,000 miles - 66 percent better than all Chrysler Group and most GM nameplates. Lincoln's 2007 powertrain limited warranty is now six years or 70,000 miles - up to 20,000 miles and two years longer than Cadillac's. Ford to offer complimentary roadside assistance, including towing, fuel and lock-out service for the entire warranty period - services not offered by Toyota and Honda. New for the 2007 model year, Ford has made side air curtains or its advanced Safety Canopy system with rollover sensor standard equipment on 13 vehicles. Five additional Ford, Lincoln and Mercury products available with all-wheel drive for 2007. Ford continues to roll out straightforward pricing - new 2007 Ford Expedition to be the only full-size SUV priced under $30,000 offering standard three-row side curtain air bags Ford's goal is to be America's car company - the one that customers expect to set the standard for design, engineering and the ownership experience," said Cisco Codina, Ford group vice president, North America Marketing, Sales and Service. "When we said Ford was going to look at the world through customers' eyes, we meant every word," he added. "That means bold design, more standard safety features, higher quality and, starting today, the best warranty and roadside assistance packages of any full-line manufacturer - American, European or Asian." America's Car Company Effective July 14, the powertrain limited warranty for 2007 Ford and Mercury vehicles will be five years or 60,000 miles, whichever comes first. That's an additional two years or 24,000 miles of coverage for such components as the engine and transmission beyond each vehicle's three-year or 36,000-mile bumper-to-bumper limited warranty. For Lincoln, the powertrain coverage is now extended to six years or 70,000 miles - two years or 20,000 miles beyond the basic four-year or 50,000-mile bumper-to-bumper warranty. For all three brands, there are no deductibles for repairs, and the warranties are fully transferable to future owners at no cost. The new Ford warranty programs are retroactive to the beginning of the 2007 model year, so customers who already have purchased a 2007 Ford, Lincoln or Mercury will automatically receive the added protection. Ford and Lincoln Mercury also will offer complimentary roadside assistance for the entire basic and powertrain warranty period, including towing, fuel-fill and lock-out services. The Toyota, Scion and Honda brands don't offer roadside assistance programs on new vehicle purchases, and the programs offered by the Chrysler Group, the Nissan brand and most General Motors brands expire after only three years or 36,000 miles. Performance, Efficiency and Quality Behind Ford's move to adopt longer powertrain warranty coverage is one of the industry's most comprehensive engine, transmission and all-wheel drive development programs. In 2001, Ford launched the new Duratec four-cylinder engine family, which now powers more than 4 million Ford and Mercury products including the Ford Escape Hybrid and the partial zero emissions (PZEV) Ford Focus, Ford Fusion and Mercury Milan. In 2004, Ford introduced its first six-speed automatic transmission to optimize power delivery and fuel economy. Six-speed automatics are now used in 12 different 2007 Ford, Mercury and Lincoln products, including the soon-to-be launched Ford Edge and Lincoln MKX crossovers. The Ford 4.6-liter, 3-valve MOD V-8, which was launched in 2004 and now powers the Ford Mustang, Explorer, Explorer Sport Trac and Mercury Mountaineer, has been named one of "Ward's 10 Best Engines" by Ward's AutoWorld magazine. This year, Ford will launch the all-new 3.5-liter Duratec V-6 in the 2007 Ford Edge, and the Lincoln MKZ and MKX. This engine delivers more than 260 horsepower with exceptional durability, refinement and fuel economy. It will power as many as one in five Ford, Lincoln and Mercury vehicles by 2010. "Over the past five years, we've almost completely revamped our entire lineup of engines and transmissions, but it's just the beginning," said Barb Samardzich, vice president of Powertrain for Ford Motor Company. "We're extending our offerings of flex-fuel vehicles, building more hybrids, adding more six-speed transmissions and developing new technologies to give customers more power and efficiency." Ford also is consolidating its position as the all-wheel drive leader, with all-wheel drive models of the Ford Fusion, Mercury Milan and Lincoln MKZ sedans launching this year, along with the all-new Ford Edge and Lincoln MKX crossovers. Demand for the option will be fueled in part by owners leaving the SUV segment who don't want to sacrifice the security and traction of all-wheel drive. Ford research shows that 50 percent of luxury buyers and 73 percent of current SUV drivers want either all-wheel drive or four-wheel drive in their next vehicle. Making Families Safer As part of the company's overall drive to improve customer value and deliver safety innovation, Ford is moving aggressively to make side air bags and air curtains, which help protect drivers and passengers in side-impact collisions, standard equipment. "Making families safer is the goal of our pledge to drive innovation in safety technology," said Codina. "That commitment and the customer focus at the heart of the Way Forward plan led us to accelerate our plans to make side air bags standard." Driver and front-seat passenger side air bags are standard equipment on the Ford Explorer XLT, the Ford Explorer Sport Trac and the Lincoln Town Car. New for the 2007 model year, Ford has made side air curtains or its advanced Safety Canopy system with rollover sensor standard equipment on 13 vehicles: Ford Fusion Ford Five Hundred Ford Freestyle Ford Expedition (new) Ford Expedition EL (all new) Ford Edge (all new) Ford Explorer (Eddie Bauer and Limited) Mercury Milan Mercury Montego Lincoln MKX (all new) Lincoln MKZ Lincoln Navigator (new) Lincoln Navigator L (all new) The 2006 Ford Five Hundred and Mercury Montego with the Safety Canopy air curtain system earned the Insurance Institute for Highway Safety's highest "Top Safety Pick-Gold" rating after achieving the highest ratings in rear, frontal offset and side impact crash protection. Straightforward Pricing Ford is delivering new features and the improved warranties while simultaneously fulfilling the Way Forward plan's promise to introduce retail pricing that is clear, simple and straightforward. Ford began to implement the strategy with the launches of the 2005 Ford Mustang and the 2006 Ford Fusion, Mercury Milan and Lincoln Zephyr. "Our straightforward pricing strategy is designed to make Internet comparison shopping easier for consumers, sharply reduce the need for large sales incentives and improve resale values," said Codina. "We are seeing meaningful improvements in each of these areas - that's the payoff when Ford cuts its own path." For example, the resale value of the Ford Fusion, which launched last year with a strong 36-month lease-end residual value of 47 percent, is expected to improve by as much as 3 points for 2007 thanks in part to its strong performance in the marketplace and new standard side curtain air bags. Ford is expecting much stronger resale values for other new products as well, including the redesigned 2007 Ford Expedition, which will be the only full-size SUV with standard three-row side curtain air bags and a starting price below $30,000 MSRP when it launches in September. Full pricing details for the Expedition will be released at a later date. About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. Link to comment Share on other sites More sharing options...
68fastback Posted July 14, 2006 Report Share Posted July 14, 2006 Post subject: BIG NEWS FROM FORD -------------------------------------------------------------------------------- This is the biggest news coming out of Dearborn: 7/13/06 To: All Ford and Lincoln Mercury Dealers Subject: Ford Cuts Its Own Path With Best Warranty, Roadside Assistance Package of Any Full-Line Auto Company Great news! And good to see Ford getting serious about leading -- there's no way you'd see this if Jaques Nasser was still at the helm... Thank you Bill! If they advertise it effectively it will also help with with the end-of summer sales/slug-fests. Thanks for post, Mach! Just one small thing: "FORD CUTS ITS OWN..." Never begin an announcement with that series of words... Link to comment Share on other sites More sharing options...
RUFDRAFT Posted July 14, 2006 Report Share Posted July 14, 2006 Well - some good news for a change! Thanks Uncle Bill. Link to comment Share on other sites More sharing options...
mach1fever Posted July 14, 2006 Author Report Share Posted July 14, 2006 that means all thoughs who have already had them delivered are screwed lol. Maybe thats why the held out on the power leasers lol.... Sorry guys couldn't resist I really do feel your pain. Link to comment Share on other sites More sharing options...
RUFDRAFT Posted July 14, 2006 Report Share Posted July 14, 2006 Don't think so - read it again. It's retroactive for all '07's even those delivered. Link to comment Share on other sites More sharing options...
mach1fever Posted July 14, 2006 Author Report Share Posted July 14, 2006 LOL thanks ruf. Link to comment Share on other sites More sharing options...
mach1fever Posted July 14, 2006 Author Report Share Posted July 14, 2006 Heres some more. A few more details on the warranty: All 2007 model focus vehicles will continue to receive complementary 5 years/100,000 miles powertrainCARE extended service contract with a $100 per repair deductible after the base 5 years/60,000 miles powertrain warranty coverage period A 2006 Model year Ford sold on or after 7/14/2006 will receive a complementary 6 years/75,000 miels Ford ESP PowertrainCARE Extended Service Contract with a $100 deductible. In Florida, the above mentioned PowertrainCARE plans will be a warranty. The 2007 E- and F-Series(up to 550 Series) diesel engine warranty coverage period remains 5 years/100,000 miles. Other 2007 Model Year E- and F-series powertrain components will be covered for 5 years/60,000 miles. IMPORTANT: Effective with 2007 and subsequent model year vehicles, the $100 per-repair deductible for diesel engine repais is eliminated. A 2006 Model Year E- and F-Series (up to 550 series) vehicle sold on or after 7/14/2006 will receive a complementary 5 years/60,000 miles PowertrainCARE Extended Service Contract with a $100 deductible. The Diesel engine warranty coverage period remains at 5 years/100,000 miles with a $100 deductible. The powertrain warranty coverages presently offered on a Ford LCF (3 yrs/unlimited mileage engine and transmission coverage) and 650 and higher series trucks (2yrs/Unlimited mileage engine and transmission coverage) remain unchanged For Ford unique hybrid vehicle components, the 8 years/100,000 miles limited warranty coverage remains unchanged. The warranty coverage offered in states that have adopted California emissions requirements, where the warranty is 10 years/150,000 miles, remains unchanged. Link to comment Share on other sites More sharing options...
68fastback Posted July 15, 2006 Report Share Posted July 15, 2006 Don't think so - read it again. It's retroactive for all '07's even those delivered. Good news: better warranty! Bad news: Roush blower kit voids better warranty Now if Ford and Rousch could work out some deal so their 3-year warranty on the kit doesn't void Ford's 5/6/7-year warranty, that would be dyno-might ;-) Maybe that's the next frontier in aftermarket business partnership programs? Actually, I'm not kidding. Part of the rationale for aftermarket partnerships has been that that the manufacturer has no (additional) liability and, effectively, less liability. By joint engineering with very select partners Ford could keep the warranty in place for the reduced period of the partner warranty (no additonal expense if solidly engineered, and possibly less since partner warranty is typically shorter) and the partner could still bear their portion of the warranty. I know I'm probably dreaming, but it would be a powerful joint marketing tool. The way engineering specs and testing procedures are shared these days, it may just be a matter of time -- I'd sure love to see Ford do it first! <edit: damn keyboard > Link to comment Share on other sites More sharing options...
RUFDRAFT Posted July 15, 2006 Report Share Posted July 15, 2006 68 - are you saying that if I put the Roush on now, the drivetrain warranty is void - or are you saying I'd only have the 3/36 warranty coverage? Link to comment Share on other sites More sharing options...
mcle Posted July 15, 2006 Report Share Posted July 15, 2006 Ruf Good luck with this one I know you were wanting to add the blower. Don't bang your head too hard might hurt some. Oh you do have a hard head I hope MCLE Link to comment Share on other sites More sharing options...
68fastback Posted July 15, 2006 Report Share Posted July 15, 2006 68 - are you saying that if I put the Roush on now, the drivetrain warranty is void - or are you saying I'd only have the 3/36 warranty coverage? I was mostly teasing (in the first part of the post). I would think your Ford warranty would be voided by any s/c kit, but your Roush warranty (on the kit parts) would be good for 3/36. The second part of my post I was just thinking that, with close partnership engineering and specification sharing (which Ford is already doing with the mustang and F150), maybe we'll see manufacturers like Ford, in the future, permit certain major engine mods by select partners without voiding the Ford warranty -- but I'm not holding my breath on that. I think there's some great potential there and Ford, with the Mustang, is way out ahead of the competition on the parnership programs. So I was speculating that, if partnership warranty programs ever happen, it will be Ford that would lead the way with the mustang. I'd expect, even then, it would only be for mods applied by the partner or a Ford-certified engine builder (they already have a few dozen around the country) -- even that would be a real benefit to the enthusiast (if they were to ever do such a program). Link to comment Share on other sites More sharing options...
iceman Posted July 15, 2006 Report Share Posted July 15, 2006 Why is the Shelby not an option to build and price on the Ford web page? It seems like all the info is out now, why not at least get it on there to allow people to see it there? Just wondering. Link to comment Share on other sites More sharing options...
RUFDRAFT Posted July 15, 2006 Report Share Posted July 15, 2006 The folks at Roush tell me that they warranty the entire drivetrain for 3/36 (just like the factory warranty) - as long as a certified Ford tech does the install. (and the blower unit can't be taken apart before installation. I asked if I could have it polished or chromed - all they offer is black) You can bet I'm going to get this right before plunking down $5,500 or so! The Roush warranty is the only reason I'm not even thinking about a Whipple. Link to comment Share on other sites More sharing options...
68fastback Posted July 15, 2006 Report Share Posted July 15, 2006 The folks at Roush tell me that they warranty the entire drivetrain for 3/36 (just like the factory warranty) - as long as a certified Ford tech does the install. (and the blower unit can't be taken apart before installation. I asked if I could have it polished or chromed - all they offer is black) You can bet I'm going to get this right before plunking down $5,500 or so! The Roush warranty is the only reason I'm not even thinking about a Whipple. So, basically, you're saying the partner's program is already doing what I was speculating on. That's awesome! 3/36 is great! I wonder if they'll up it to 5/60 to honor Ford's changes? How great would that be! The Roush is also more effective in low-mid revs where you'll use it most of the time anyway. What a deal! Link to comment Share on other sites More sharing options...
RUFDRAFT Posted July 15, 2006 Report Share Posted July 15, 2006 Well - it's a little more $$ for the hp than the Whipple or Kenne Bell - but the peace of mind is worth more to me with a new engine than extra hp. I'm just going to have fun with the car on the street. My current wife is the first woman I've been with who likes to go fast. So, I figure the blower will get me... more often! Oh - thanks MCLE - I think? :happy feet: Link to comment Share on other sites More sharing options...
68fastback Posted July 15, 2006 Report Share Posted July 15, 2006 So, I figure the blower will get me... more often! Hopefully not by "the man." Bring back the good old days when the police had that big speedo on the dash of thier Plymouth straight-6s and had to clock and catch you to give a ticket -- radar should be restricted to military use ...and door openers Link to comment Share on other sites More sharing options...
blksnake Posted July 16, 2006 Report Share Posted July 16, 2006 Great news! And good to see Ford getting serious about leading -- there's no way you'd see this if Jaques Nasser was still at the helm... Thank you Bill! If they advertise it effectively it will also help with with the end-of summer sales/slug-fests. Thanks for post, Mach! Just one small thing: "FORD CUTS ITS OWN..." Never begin an announcement with that series of words... Now if they would just bring customer service up to at least a top 100 priority item. I talked with customer service Friday and she said she did not work for Ford. They outsource their customer service to us. She was in Florida and was reading from a one page script given to her from Ford. Mkakes you feel real important as a 30 year customer to find out that they farm out their customer service because they do not want to have to deal with it or they could save a penny if they pussed it out to someone else. Now you now why the customer base keeps going away. BY the way. I wrote Bill Ford a letter a while back. No answer yet. I guess it went inot the customer service round file like the customers do. Not even a form letter that does not address the reason I wrote. That is what we use to get. msdcobra Link to comment Share on other sites More sharing options...
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